Happy White Day!
These Koreans LOVE their comercial holidays! Today, March 14th is celebrated as ‘White Day’ Nation wide. To get to the bottom of this we need to start in 1960’s Japan, where a supposed marshmellow company decided that chocolate was dominating the valentines sweets market, in turn creating ‘White Day’. However, the mass marshmellow consumption that the day was originally created to promote doesn’t seem to have carried over as well as the day itself.

In order for these ‘love’ holidays to not appear too redundant to the masses (since they do follow each other in consecutive months), in this part of the world Valentine’s day is a time for men to be showered with tokens of love by their ladies. oh la la. Seeing as men carry the monopoly on February 14th, women are alloted ‘White Day’ for their own. Intrigued, i dug a little deeper. Here’s a quote from an internet site i found discussing the topic.

“There is another special day like Valentine's Day in Korea. We call that day 'White Day." White Day is on March 14. It is just the contrary of Valentine's Day. Many boys and young men give chocolates to their girl friends. Some confess their love to their girlfriends on that day, so many young women look forward to it.”
Excuse me, i just vomited in my mouth.

So what about us singles? As if having one day dedicated to candlelight (vomit), and roses (vomit), and cheesy stuffed animals spouting off love ballads in battery operated voices, wasn’t enough to make us want to gag. Well come one come all to Korea. You’ll all be gald to know that on April 14th, one month from today is a day dedicated to singles and singles alone! how exciting. The name of this day is... dun dun dun... BLACK DAY. On this day singles gather together, eat noodles in black sauce, and contimplate their lonely black hole existance. Thanks for the recognition!